This policy explains what information Prizm Law APC (“Prizm Law,” “we,” or “us”) collects when you visit prizmlaw.com (the “Site”), how we use it, and the choices you have. It covers this website only. Information you share with us as a client, or when you call, email, or meet with us, is handled under our professional duty of confidentiality and our engagement agreement.
The short version
- The Site has no forms or accounts. We don’t ask for your name, email, or phone number here.
- Our web host keeps standard technical logs, such as IP addresses, to run and protect the Site.
- Analytics and advertising cookies stay off unless you turn them on. You can change your mind at any time in Cookie Settings.
- We never sell your information for money. If you allow advertising cookies, that counts as “sharing” under California law, and you can opt out with one click: Do Not Sell or Share My Personal Information.
- We honor the Global Privacy Control signal sent by your browser.
Information we collect
Collected for every visit
When you load a page, your browser sends information our hosting provider, Cloudflare, Inc., needs to deliver it: your IP address, browser and device type, the page requested, the referring page, and the date and time. Cloudflare uses this information to serve the Site and to block attacks and abusive traffic, and may set a strictly necessary security cookie (such as __cf_bm) for that purpose. The Site’s fonts and images are served from our own domain, so loading a page does not send your information to other companies.
We also remember your cookie choices in your browser’s local storage so we don’t ask again on each page.
Collected only if you opt in
We may use the following tools to understand how the Site is used and to measure our advertising. None of them runs until you choose to allow it.
| Tool | Category | What it collects |
|---|---|---|
| Google Analytics (Google LLC) | Analytics | Pages viewed, time on page, approximate location (city level), device and browser, how you arrived at the Site, and a cookie identifier. |
| Mixpanel (Mixpanel, Inc.) | Analytics | Pages viewed and actions on the Site, such as using the Price Estimator, with a random identifier. We configure it not to store your IP address. |
| Meta Pixel (Meta Platforms, Inc.) | Advertising | Pages viewed and a cookie identifier, which Meta may match to your Facebook or Instagram account to measure our ads and show them to people who have visited the Site. |
We do not use session recording, chat widgets, or tools that capture what you type.
Information you choose to give us
The Site has no forms. If you book a call through our scheduling link, you leave the Site for Cal.com, which collects the details you enter under its own privacy policy and passes them to us so we can meet with you. If you email or call us, we receive what you send.
Please don’t send confidential or time-sensitive information until we have agreed to represent you. Contacting us does not by itself create an attorney-client relationship.
How we use information
- To deliver the Site and keep it secure.
- If you allow analytics, to see which pages are useful and improve the Site.
- If you allow advertising, to measure whether our ads work and to show our ads to people who have visited.
- To respond to you, and to meet our legal and professional obligations.
We do not use the Site to collect sensitive personal information, such as health, financial account, or government ID information, and we don’t make automated decisions about you based on Site data.
Who receives it
- Service providers that host and protect the Site (Cloudflare) and, if you allow analytics, that analyze Site use for us (Google, Mixpanel). They may use the information only to provide their services to us.
- Advertising partners. If you allow advertising cookies, Meta receives the information described above and may combine it with other information it holds about you. Under the California Consumer Privacy Act this is “sharing” for cross-context behavioral advertising.
- Legal requirements. We may disclose information when the law requires it, or to protect our rights or someone’s safety.
We do not sell personal information for money, and we do not knowingly sell or share the personal information of anyone under 16.
Cookies and your choices
Strictly necessary cookies and storage are always on, because the Site can’t work securely without them. Analytics and advertising cookies are off until you allow them. You can review or change your choices at any time:
Turning a category off deletes the cookies those tools set on our domain and stops them from loading. You can also block or delete cookies in your browser settings.
Do Not Sell or Share My Personal Information
You can opt out of the sale or sharing of your personal information in any of these ways:
- Use the Do Not Sell or Share My Personal Information link here or at the bottom of any page. This turns off advertising cookies in your browser.
- Turn on Global Privacy Control in your browser or with a browser extension. We treat that signal as an opt-out for the browser that sends it, without asking you to do anything else.
- Email us at the address below, and we will apply your request to any information we can connect to you.
Because your choice is stored in your browser, you’ll need to repeat it on each browser or device you use, or if you clear your browser data.
Do Not Track
There is no common standard for how websites should respond to the older “Do Not Track” browser setting, so the Site does not change its behavior when it receives one. We do honor Global Privacy Control, described above. If you allow advertising cookies, Meta and Google may collect information about your activity on the Site and on other websites over time.
Your California privacy rights
If you live in California, you have the right to:
- Know and access the personal information we have collected about you, where it came from, why we collected it, and who we disclosed it to.
- Delete personal information we collected from you, subject to legal exceptions, such as records we must keep under our professional obligations.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of your personal information, as described above.
- Not be discriminated against for using any of these rights.
To make a request, email us at the address below. We will confirm receipt within 10 business days and respond within 45 days. To protect you, we may ask for information to verify your identity before releasing or deleting information. You may use an authorized agent to make a request for you; we may ask for proof of the agent’s authority.
In the past 12 months, the categories of personal information collected through the Site have been identifiers (such as IP address and cookie identifiers) and internet activity (such as pages viewed). The sources are your browser and device, and the purposes and recipients are described above. California’s “Shine the Light” law (Civil Code § 1798.83) lets you ask whether we disclosed personal information to third parties for their own direct marketing. We do not.
How long we keep information
Cloudflare keeps technical logs for a short period set by its own retention policies. We set our analytics tools to delete event data after no more than 14 months. Advertising cookies expire after no more than 13 months, and you can delete them sooner at any time.
Visitors outside the United States
Prizm Law serves clients in California, and the Site is operated from the United States. If you visit from the European Economic Area, the United Kingdom, or Switzerland, we use analytics and advertising cookies only with your consent, and we rely on our legitimate interest in running a secure website for the strictly necessary processing described above. You may ask us to access, correct, delete, or restrict the use of your information, withdraw consent at any time in Cookie Settings, and complain to your local data protection authority.
Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, please contact us and we will delete it.
Security
The Site is served only over encrypted connections, and we limit who can access Site data. No method of transmission or storage is completely secure, so please don’t send confidential information through email until we have discussed how to share it safely.
Links to other websites
The Site links to other services, such as Cal.com, LinkedIn, and GitHub. Their privacy practices are governed by their own policies.
Changes to this policy
We will post any changes on this page and update the date at the top. If we make a significant change to how we use your information, such as adding a new kind of tracking, we will ask for your cookie choices again.
Contact us
For questions about this policy or to make a privacy request, contact:
Julian Bryant, Esq.Prizm Law APC
325 W. Washington St., Suite 2-884
San Diego, CA 92103
Email: privacy@prizmlaw.com